CEO's Letter
Business Mission
Organization & Staff
bit's News & Notice
Brand Strategy
Marketing Strategy
Other Services
Client List
Client by Issue
Client by Industry
Cases
bit's Insights
bit's Publications
Book/Article Review
Contact Point
Career
Location
CEO's Letter
Business Mission
Organization & Staff
bit's News & Notice
Brand Strategy
Brand Audit
Brand Positioning/Repositioning
Brand Identity
Brand Portfolio/ Architecture
Brand Renewal & Revitalization
New Brand Development
Brand Equity Management
Marketing Strategy
Marketing Planning
NPD/PLM
IMC/Promotion
Marketing Mix Optimization
Marketing & Brand
Performance Evaluation
Other Services
단기 자문서비스
정기 자문 서비스
교육 및 강의 서비스
Client List
Client by Issue
Brand Positioning
Brand Identity
Brand Portfolio/ Architecture
Brand Renewal & Revitalization
New Brand Development
Brand Equity Management
Marketing Strategy
Other Issues
Client by Industry
FMCG
Durable
IT / Telecomm.
Health Care
Beauty / Fashion
Service
Financial
B2B
Government / Public
Cases
bit's Insights
New Issues
General Issues
STP
Marketing Mix
Brand Identity
Brand Portfolio
Brand Extension
Brand Equity MNG'T
Brand Revitalization
Corporate Brand
Brand General
PLC/BLC
Pricing
NPD/NBD
Research/Statistics
마켓리더 vs. 도전자전략
bit's Publications
Book/Article Review
Contact Point
Career
Location
회원정보수정
회원탈퇴
문의내역
회원가입하기
개인정보취급방침
사이트맵
bit's DBR 연재
2012-01-04
모 브랜드의 친밀감이 브랜드 확장 성공 열쇠
DBR No. 83 PP82-5
