Brand Positioning/Repositioning

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±â¾÷µéÀº Á¾Á¾ ºê·£µå °³¹ß°ú À°¼ºÀ» ¡®Science¡¯ º¸´Ù´Â ¡®Creative Art¡¯·Î ÀÌÇØÇÏ°í Á¢±ÙÇÏ´Â °æ¿ì°¡ ÀÖ½À´Ï´Ù. ±×·¯³ª »ç½Ç ÇϳªÀÇ ºê·£µå°¡ ź»ýÇÏ°í ¶Ç °­·ÂÇÑ ºê·£µå·Î À°¼ºÇϱâ À§Çؼ­´Â BrandingÀÇ creative work ÀÌÀü¿¡ ºê·£µå°¡ °æÀï ºê·£µå ´ëºñ ¾î¶² Â÷º°ÀûÀÎ °æÀï¿ìÀ§¸¦ °®Ãß¾î¾ß ÇÏ´ÂÁö (How to Compete) ±×¸®°í ¼ÒºñÀÚ¿¡°Ô ¾î¶² À̹ÌÁö·Î ÀνĽÃųÁö¸¦ ¼³Á¤ÇØ¾ß ÇÕ´Ï´Ù. ÀÌ°ÍÀÌ ¹Ù·Î ºê·£µå Àü·«ÀÇ ÇÙ½ÉÀÎ ºê·£µå Æ÷Áö¼Å´×ÀÌ°í °æÀï ºê·£µå°¡ ¾Æ´Ñ ÀÚ»ç ºê·£µå¸¦ »ç¾ß ÇÒ ÀÌÀ¯¸¦ ¸¸µé¾î ÁÖ´Â Àü·«È­ °úÁ¤À̱⵵ ÇÕ´Ï´Ù.

bit consultingÀÇ Æ÷Áö¼Å´× Àü·« ¼ö¸³ ¹æ¹ýÀº, ½Ã´ë¿¡ È帧°ú °æÀï ȯ°æ¿¡ µû¶ó º¯È­ÇÏ´Â ºê·£µåÀÇ ¿ªÇÒ°ú Á¤ÀǸ¦ ¹Ý¿µÇÏ¿© Â÷º°Àû °æÀï ¿ìÀ§¸¦ È®º¸ÇÏ°í ¼ÒºñÀÚÀÇ »î¿¡ ÇÊ¿äÇÑ ¿ªÇÒÀ» Çϰųª ÀǹÌÀÖ´Â °¡Ä¡¸¦ Á¦°øÇÏ¿© ¼ÒºñÀÚ°¡ °æÀï ºê·£µå°¡ ¾Æ´Ñ ÀÚ»ç ºê·£µå¸¦ »ç¾ß ÇÒ ÀÌÀ¯¸¦ ¸¸µé¾î ÁÖ´Â Æ÷Áö¼Å´×À» ±¸ÃàÇÕ´Ï´Ù. Á¦Ç° Ä«Å×°í¸® ¹× °æÀï »óȲ¿¡ µû¶ó Value-based Positioning, Needs-based Positioning, Assess-based Positioningµî ´Ù¾çÇÑ °üÁ¡ÀÇ Á¢±ÙÀ» ½ÃµµÇϸç, ÃÖ±Ù¿¡´Â ºê·£µå ¿ªÇÒ¿¡¼­ ¼ÒºñÀÚ¿Í °ü·Ã¼º(Brand Relevance) °­È­°¡ Áß¿äÇÏ°Ô ºÎ°¢µÇ¾î ºê·£µå¿Í ¼ÒºñÀÚÀÇ °ü°è ¹× ¼ÒºñÀÚÀÇ ºê·£µå¿¡ ´ëÇÑ ¾ÖÂø(Brand Attachment)À» °­È­ÇÏ´Â ¹æÇ⼺¿¡¼­ Æ÷Áö¼Å´× Àü·«À» ¼ö¸³ÇÕ´Ï´Ù. ÀÌ·¯ÇÑ °üÁ¡¿¡¼­ ºê·£µå¸¦ Áø´ÜÇÏ°í Æ÷Áö¼Å´× Àü·«ÀÇ ¹æÇ⼺À» ÃßÃâÇϱâ À§Çؼ­ bit°¡ ÀÚü °³¹ßÇÑ BPA¢âÀ» È°¿ëÇÕ´Ï´Ù.

We help to define the meaning of your brand and how to best positioning for competitive advantage in the competing market, reflecting evolving brand role and meaning

To build strong brand, it is required to define how to compete, what to be differentiated competitive edge against competing brands and how to be perceived in minds of your target customers. Brand positioning, as the core of brand strategy, clarifies what your brand stands for today and what it aspires to be in the future.

bit¡¯s methodology to define brand positioning is to create the reason why customers choose the brand through providing meaningful values of customers¡¯ life and developing huge competitive advantage in the battle. Except for various approaches, bit creates positioning to strengthen brand relevance and brand attachment to customers. bit¡¯s tool, BPA¢â is developed to diagnosis brand and to define positioning toward developing strong brand relevance.

Cases

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