NPD/PLM

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»õ·Î¿î ¼¼ºÐ½ÃÀå ÁøÀÔ, °æÀïÀÚ¿¡ ´ëÇÑ È¿°úÀûÀÎ ´ëÀÀ, ¸ÅÃâ ¼º°ú Çâ»ó, »ç¾÷¿µ¿ªÀÇ È®´ë ¹× ÁøÈ­ ¸ð»ö µî ½ÅÁ¦Ç°À» °³¹ßÇÏ¿© Ãâ½ÃÇÏ´Â ¸ñÀûÀº ¸Å¿ì ´Ù¾çÇÕ´Ï´Ù. 2005³â bit consultingÀÌ ½ÃÇàÇÑ Korean Marketing Outlook¿¡ µû¸£¸é, Çѱ¹ÀÇ ¸¶ÄÉÅ͵鿡°Ô ½ÅÁ¦Ç° °³¹ßÀº ¸¶ÄÉÆà À̽´ Áß °¡Àå Áß¿äÇÑ À̽´·Î ÀνÄÇÏ°í ÀÖ´Ù. ¿Ö³ÄÇÏ¸é ½ÅÁ¦Ç° °³¹ßÀº ¼º°ú âÃâÀ» °¡Àå Çö½ÃÀûÀ¸·Î º¸¿©Áֱ⠶§¹®ÀÔ´Ï´Ù.

bit consultingÀº ½ÃÀåÀÇ °æÀﱸÁ¶¸¦ ÆľÇÇÏ°í ÀáÀ缺°ú °æÀï·ÂÀ» È®º¸ÇÒ ¼ö ÀÖ´Â Target ½ÃÀåÀ» ã¾Æ³»±â À§ÇØ SCA µî ´Ù¾çÇÑ ºÐ¼® ¹æ¹ýÀ» È°¿ëÇÕ´Ï´Ù. bitÀÇ ½ÅÁ¦Ç° °³¹ß ÇÁ·Î¼¼½º´Â ½ÃÀå Áø´Ü°ú ÀáÀç ½ÃÀå µµÃâÇÏ°í ÇØ´ç ½ÃÀåÀ» °Ü³ÉÇÑ ½Å»óÇ° ¾ÆÀ̵ð¾î¸¦ ¹ß»óÇÏ°í ÇÙ½ÉÀûÀÎ ½ÅÁ¦Ç° ÄÁ¼ÁÀ» µµÃâÇϸç À̸¦ ±â¹ÝÀ¸·Î Branding °¡À̵å¶óÀÎÀ» ¼ö¸³ÇÕ´Ï´Ù. ƯÈ÷ ¾ÆÀ̵ð¾î ¹ß»óÀº, ¼öÆòÀû »ç°í¸¦ ±â¹ÝÀ¸·Î ÀÚü °³¹ßÇÑ Idea Generation Stimuli, ÀÚü Áö½Ä DB ¹× Æ®·£µå ºÐ¼®ÀÇ ToolÀ» È°¿ëÇÏ¿© insight¸¦ µµÃâÇÏ°í À̸¦ ±â¹ÝÀ¸·Î ´Ù¾çÇÑ Ã¢ÀÇÀûÀÎ Á¢±ÙÀ» Á¢¸ñÇÕ´Ï´Ù.

½ÅÁ¦Ç°À̳ª ½Å±Ô ¼­ºñ½º °³¹ßÀº ±â¾÷ÀÇ »ý¸í¼Ò¿Í °°¾Æ¼­, °í°´µé¿¡°Ô ¾îÇÊÇÒ »Ó¸¸ ¾Æ´Ï¶ó ¼öÀÍÀ» âÃâÇÏ´Â Çõ½Å Á¦Ç°°ú ¼­ºñ½º¸¦ ã¾Æ³»°Å³ª ÃÖÀûÈ­ÇÏ´Â °ÍÀº ¸Å¿ì ¾î·Á¿î ÀÏÀÔ´Ï´Ù. bit´Â ¸®½ºÅ©¸¦ ÃÖ¼ÒÈ­ÇÏ°í ¼º°ú¸¦ ÃÖ´ëÈ­ÇÒ ¼ö ÀÖ´Â ½ÅÁ¦Ç°°ú Á¦Ç° Àü·«À» ¼ö¸³ÇÕ´Ï´Ù. »õ·Î¿î ¾ÆÀ̵ð¾î¸¦ ¹ß»óÇÏ°í »õ·Î¿î ±âȸ¸¦ ã¾Æ³»¾î °í°´¿¡°Ô ¾îÇÊÇÏ°í ¸ÅÃâÀ» Çâ»ó½Ãų Á¦Ç° ¼Ó¼ºÀÇ Á¶ÇÕ°ú ÄÁ¼ÁÀ» âÁ¶ÇÕ´Ï´Ù.

We help you exploiting New Market Opportunities and develop Target-Optimized New Product .

New product launching originates from various reasons and goals such as entrance to a new segment, effective confrontation of competition, sales increase, shifts of core business into prospective area. New Product Development turned out to be one of the most important issues Korean marketers face. ( Korean Marketing Outlook 2005, bit consulting, July 2005) bit consulting comprehends the objectives of and expectations on the NPD.

bit consulting conducts Market/Environmental Analysis and SCA Analysis in order to derive Market Segmentation and Target Market Identification. The NPD process, ranging from Market Segmentation, Target Market Identification, Concept Development, Product Features, Naming, to Packaging, manifests the creativeness of bit consulting. The marketing-practice-oriented Knowledge DB and Trend Analysis Tool of bit consulting enables differentiable market Insights. Also bit consulting¡¯s NPD Strategy (Communication, Media, and Marketing Resource Allocation Strategy in addition to 4P Mix Strategy) is presented to be readily executable in the field by the marketers.

New products and services are the lifeblood of a company, but identifying and optimizing meaningful innovations–products and services that are not only appealing, but also highly profitable–is extremely difficult. We develop a product and product strategy in place that will minimize risk and maximize growth. Generating ideas and discovering new opportunities configure the most profitable combination of features and alternate concepts in terms of sales potential, not just appeal.

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½ÅÁ¦Ç° °³¹ß¿¡ ¼Ò¿äµÇ´Â R&D ÅõÀÚ¿Í ½ÅÁ¦Ç° Ãâ½Ã Ãʱ⿡ ÁýÁߵǴ ¸¶ÄÉÆà ÅõÀÚÀÇ ±Ô¸ð¸¦ °í·ÁÇغ¼ ¶§, ½ÅÁ¦Ç°ÀÇ Ãâ½Ã ÀÌÈÄ °ü¸®(Post Launching Management : PLM)´Â NPD °úÁ¤¸¸Å­À̳ª Áß¿äÇÏ´Ù°í ÇÒ ¼ö ÀÖ½À´Ï´Ù.

bit consultingÀÇ ½ÅÁ¦Ç° Ãâ½Ã ÀÌÈÄ °ü¸® ½Ã½ºÅÛ(PLM System)Àº, ½ÅÁ¦Ç°ÀÇ ¼º°ú¸¦ Á¶±â¿¡ Æò°¡ÇÏ°í Áø´ÜÇÔÀ¸·Î½á ÇÑÁ¤µÈ ¸¶ÄÉÆà ÀÚ¿øÀÇ È¿À²ÀûÀÎ ¹èºÐÀ» °¡´ÉÇÏ°Ô ÇÔÀº ¹°·Ð ¹®Á¦ »óȲÀ» ÆľÇÇÏ°í ÇØ°áÀÇ ±¸Ã¼Àû ¹æÇâÀ» Á¦½ÃÇÕ´Ï´Ù. ¶ÇÇÑ, Àå±âÀûÀ¸·Î´Â ½ÅÁ¦Ç°ÀÇ ¼º°ø, ½ÇÆÐÀÇ µ¥ÀÌÅ͸¦ ÃàÀûÇÔÀ¸·Î½á ½ÅÁ¦Ç°ÀÇ ¼º°ø È®·ü Á¦°í¿¡ ±â¿©ÇÕ´Ï´Ù.

We help you evaluate early performance of New Product and enable efficient Marketing Resource Allocation .

Managing post launching is as important as NPD process itself, considering the investment on R&D and initial marketing costs for the launching.

bit consulting's Post Launching Management(PLM) System evaluates early market performances and enables efficient resource allocation. Also PLM system makes prognosis of potential problems and allows early intervention. In the long-term, accumulated database of success or failure of NPD serves as a solid foundation for future success in product launching.

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