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We help to design well-balanced and efficient Brand Portfolio and optimize your brand management.
Do you have the right mix of brands? How well do the parts hold together? And how can you extend your brand in the future without tainting or diluting it? Your business environment changes constantly. Mergers, acquisitions, divesting and developing brands can all require an evaluation of your brand portfolio. By creating a logical, economical portfolio structure, brand architecture focuses marketing resources on the brands that best support your business goals, driving financial performance and efficiency. Sound brand architecture protects brand value, promotes efficiency, builds organizational cohesion and gives you a rational process for making all brand-related decisions.
bit consulting designs brand structure and portfolio that take into account both present and future scenarios, making the most of current business conditions while preparing for growth, innovation, and changes in market dynamics for maximizing business performance.
BRANDMIX¢âwhich is a Brand Portfolio Optimization model developed by bit consulting determines the criteria of coping with market change, competition and efficiency for well-balanced & efficient Portfolio. It also aligns your entities and offerings to maintain the right balance between your parent brand and any sub-brands, and anticipate future directions.