CEO's Letter
Business Mission
Organization & Staff
bit's News & Notice
Brand Strategy
Marketing Strategy
Other Services
Client List
Client by Issue
Client by Industry
Cases
bit's Insights
bit's Publications
Book/Article Review
Contact Point
Career
Location
CEO's Letter
Business Mission
Organization & Staff
bit's News & Notice
Brand Strategy
Brand Audit
Brand Positioning/Repositioning
Brand Identity
Brand Portfolio/ Architecture
Brand Renewal & Revitalization
New Brand Development
Brand Equity Management
Marketing Strategy
Marketing Planning
NPD/PLM
IMC/Promotion
Marketing Mix Optimization
Marketing & Brand
Performance Evaluation
Other Services
´Ü±â ÀÚ¹®¼ºñ½º
Á¤±â ÀÚ¹® ¼ºñ½º
±³À° ¹× °ÀÇ ¼ºñ½º
Client List
Client by Issue
Brand Positioning
Brand Identity
Brand Portfolio/ Architecture
Brand Renewal & Revitalization
New Brand Development
Brand Equity Management
Marketing Strategy
Other Issues
Client by Industry
FMCG
Durable
IT / Telecomm.
Health Care
Beauty / Fashion
Service
Financial
B2B
Government / Public
Cases
bit's Insights
New Issues
General Issues
STP
Marketing Mix
Brand Identity
Brand Portfolio
Brand Extension
Brand Equity MNG'T
Brand Revitalization
Corporate Brand
Brand General
PLC/BLC
Pricing
NPD/NBD
Research/Statistics
¸¶Äϸ®´õ vs. µµÀüÀÚÀü·«
bit's Publications
Book/Article Review
Contact Point
Career
Location
ȸ¿øÁ¤º¸¼öÁ¤
ȸ¿øÅ»Åð
¹®Àdz»¿ª
ȸ¿ø°¡ÀÔÇϱâ
°³ÀÎÁ¤º¸Ãë±Þ¹æħ
»çÀÌÆ®¸Ê
35
º¹ÀâÇÑ »óÇ°Àϼö·Ï ±¸ÀÔÇØ¾ß ÇÒ ÀÌÀ¯ÀÎ ´Ü¼ø ¸Þ½ÃÁö, ´Ü¼øÇÑ »óÇ°ÀÏ ¼ö·Ï ¿ÀÈ÷·Á ¸¹Àº..
34
¸ñÇ¥¿¡ °¡±î¿öÁú¼ö·Ï °í°´µéÀº ´õ ¸¹Àº ³ë·ÂÀ» ÇÑ´Ù.
33
µ¿·á¾Ð¹Ú
32
Framing Effect¿Í ±× È°¿ë¹æ¹ý
31
Áø¿ÇÏ´Â Á¦Ç° ¼ö¸¦ ÁÙ¿© ¸ÅÃâÀ» Çâ»óÇÏÀÚ.
30
Visual Equity & Visual Influence
29
¿Ö°îµÈ »ç½ÇÀ» Àü´ÞÇÏ´Â ¡®¸®¼Ä¡¡¯°¡ µÇ¾î¼´Â¡¦.
28
±àÁ¤Àû °íÁ¤ °ü³äÀ» ½É¾î¶ó.
27
Low Fit Ä«Å×°í¸®·Î ºê·£µå È®Àå Á¶°Ç
26
Brand Visibility¸¦ ÅëÇÑ Brand Experience¸¦ ÃàÀûÇ϶ó.
1
2
3
4
5
Á¦¸ñ
³»¿ë
ÀÛ¼ºÀÚ
~